UpProfiler is a free tool that scores how convincingly a LinkedIn profile and its recent posts tell the same story. This policy explains what data the tool processes when you use it, how that data is handled, and the rights you have over it.
We aim for plain language. If anything below is unclear, email us at info@e.upprofiler.com and we'll explain — or fix the wording.
UpProfiler is operated by Vertial Holdings Pty Ltd (ABN 72 629 494 926), a company incorporated in Australia with its registered office in Sydney, New South Wales ("we", "us", "our"), in partnership with Jasmin Alić (Bosnia & Herzegovina). We are an "APP entity" under the Privacy Act 1988 (Cth) and handle personal information in accordance with the Australian Privacy Principles (APPs) — our home framework. We also honour the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) for users in those jurisdictions.
For any privacy question, request, or complaint you can contact our Privacy Officer by email at info@e.upprofiler.com or by post to Vertial Holdings Pty Ltd, Sydney NSW, Australia.
When you submit a LinkedIn URL, we request publicly available data about that profile through a third-party data-retrieval provider. This typically includes: name, profile photo, banner image, headline, location, follower count, work history, top skills, and recent public posts. We do not access private or restricted LinkedIn data. We also store copies of the public profile images (such as the profile photo and banner) with an image-storage provider, so your report — and its history — keeps displaying them after LinkedIn's temporary image links expire.
Our hosting provider (Vercel) logs basic request metadata for security and abuse prevention: IP address, user agent, request path, and timestamps. We do not run any analytics or advertising trackers.
We do not sell your data, share it with advertisers, or use it to train AI models on your behalf.
We rely on a small number of third-party service providers to run UpProfiler. Each is bound by its own privacy commitments, and we share only the minimum data required for that function:
We describe these by function rather than naming each provider, so we can change providers without re-issuing this policy — but we always hold any provider to equivalent privacy and security standards, and several operate overseas (see section 10). If you need our current, named list of sub-processors for a due-diligence or compliance check, email us and we'll provide it.
You can paste anyone's public LinkedIn URL into the tool. When you do, we process that person's public profile data on your behalf — the same data LinkedIn shows publicly. If you are the subject of a score you didn't initiate and want it deleted, email us at info@e.upprofiler.com and we'll erase the records associated with that URL within 30 days.
Whatever jurisdiction you're in, you can request to:
Email info@e.upprofiler.com with any of these requests. We aim to respond within 14 days; we're legally required to respond within 30 days (GDPR) or 45 days (CCPA).
Making a privacy complaint. If you believe we've mishandled your personal information, email our Privacy Officer at info@e.upprofiler.com. We'll acknowledge your complaint within 5 business days and aim to resolve it within 30 days. If you're not satisfied with our response, you can refer the matter to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or 1300 363 992. EU/UK users may complain to their national data protection authority; California users to the Attorney General's office.
We use only what's necessary to make the tool work. Details are in our Cookie Policy.
Our service providers (web hosting, database, email delivery, AI processing, and image storage) operate globally, so your personal information is likely to be disclosed to and processed by recipients located overseas — principally in the United States, and potentially other countries in which those providers run infrastructure. Before disclosing personal information overseas we take reasonable steps to ensure the recipient handles it consistently with the Australian Privacy Principles, and where required we rely on Standard Contractual Clauses or equivalent safeguards.
We use industry-standard practices: TLS in transit, encryption at rest with our infrastructure providers, principle-of-least-access for internal database queries, and short-lived authentication tokens. No system is 100% secure. If we become aware of a data breach that is likely to result in serious harm, we will notify affected individuals and the OAIC in accordance with the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988.
UpProfiler is intended for adults using LinkedIn for professional purposes. We do not knowingly collect data from anyone under 16. If you believe a minor has submitted data, email us and we'll delete it.
We may update this policy as the product evolves. We'll change the "Last updated" date at the top, and for material changes (e.g. new categories of data, new sub-processors) we'll email signed-in users in advance.
Email info@e.upprofiler.com for anything privacy-related. A human reads every message.