/docs
How UpProfiler works
What we read, how we score it, and what the number means.
Docs
/docs/what
What is the conviction score?

Your conviction score is a single number from 0–100 that answers one question: does your LinkedIn profile and your recent posts tell the same, coherent story? A high score means someone landing on your profile gets one clear, convincing signal of who you are and who you help. A low score means the two halves are pulling against each other — and the algorithm (and your audience) can't tell where to place you.

It's the same diagnostic Jasmin Alić runs by eye on his 1:1 clients, turned into something you can get for free in about 90 seconds.

The flow

1
Paste your LinkedIn URL
We read only the public profile data LinkedIn shows without logging in — your headline, About, experience, skills, and up to your 15 most recent posts from the last 30 days. No login, no scraping behind a wall.
2
We read the profile and the posts
Two surfaces, one question: do they tell the same story? We extract the themes you claim and the themes you actually post about, then measure the overlap.
3
An AI trained on Jasmin's framework scores it
The model is grounded in the exact rubric Jasmin Alić ("Coach J") uses with his 1:1 clients inside Link Up — five dimensions, summing to 100. It's deterministic by design: the same profile scores the same way.
4
You get a number, the gaps, and the fix
One conviction score, a breakdown across the five dimensions, the themes you claim-but-don't-post (and vice versa), plus an AI rewrite of your headline and About to close the gap.

How the 100 points break down

Five dimensions, scored independently and summed. The weights reflect what Jasmin rates most: alignment and consistency carry more than half the score, because a profile that says one thing while the posts say another is the single most common reason a strong professional reads as unconvincing.

35
20
15
15
15
AlignmentTopical authority
0–35 pts
Do the themes your profile claims — in your headline, About, skills and experience — actually show up in what you post? One clear lane across both surfaces ranks. Scatter your topics and LinkedIn doesn't know where to place you.
ConsistencySustainable rhythm
0–20 pts
A weekly cadence you can hold all year beats a one-off burst — and staying in one lane matters as much as raw frequency. High volume scattered across unrelated topics does not earn a top score.
SpecificityConcrete > generic
0–15 pts
Named work, real numbers and niche language vs. generic platitudes. "Drove churn from 8% to 3% for 40 SaaS teams" beats "passionate, results-driven professional" every time.
VoiceCraft & thesis
0–15 pts
Do your posts read like one human with a point of view and real craft — value-up-front hooks, a hook that pays off, authority signposted naturally — or scattered engagement bait and curiosity gaps that hide the point?
CompletenessSurfaces doing their job
0–15 pts
Is your headline front-loading a specific hook in the first ~45 characters (all LinkedIn shows in the feed, comments, DMs and search)? Are your About and Experience substantive? Is there a clear next step?
/docs/banner
What about my banner?

The conviction score is built from text — your profile copy and your posts. Your banner is graded separately, as its own value-add card, because it's a visual asset Jasmin rates #1 for first impressions but it shouldn't move a text-conviction number. You'll see banner feedback alongside your score, not folded into it.

/docs/bands
What's a good score?
80–100
Convincing
Profile and posts tell one story. Keep the rhythm.
60–79
Mostly aligned
A few claims are silent in your posts. Small fixes, big lift.
40–59
Drifting
The two halves disagree. Pick one lane and commit.
0–39
Two different people
Your profile and posts read like strangers. Start with alignment.
/docs/data
What we read — and what we don't
  • We read only public profile data LinkedIn shows without authentication. We are not affiliated with or endorsed by LinkedIn.
  • Posts: scoring looks at up to your 15 most recent posts from the last 30 days. Consistency is judged on that 30-day window, so cadence reflects what you're doing now — not your all-time best month.
  • Reposts: we score your own words. Original posts — and reposts where you added your own commentary — count. A bare repost with no commentary doesn't; that's amplifying someone else, not telling your story.
  • We don't ask for your LinkedIn password and we never log in as you.
  • Your score history is saved to your account only when you sign in. See the Privacy Policy and Cookie Policy.
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